User Engagement

By January 30, 2017UX

So, you’re new to this, what exactly is User Engagement?

User engagement refers to the overall quality of the user experience that emphasises the positive aspects of the interaction with a product and, in particular, the phenomena associated with wanting to use that product longer and frequently.

User engagement is a key when it comes to digital products when investment is being made, motivated by the observation that successful products are not just used, but are engaged with. Users invest time, attention, and emotion in their use of technology, and it must satisfy their needs and expectations.

Measurement is key for evaluating the success of information technologies, and is particularly critical to any digital products, from apps to e-commerce sites, as it allows us to understand our user needs and expectations.

Understandably, the majority of business and products have different needs when they measure user engagement, the needs of measuring how your app is being engaged with might be different to how an e-commerce website gets engaged with.

Below is a few points on how you could measure the engagement on your digital product, joined in app and web here, hopefully you will be able differentiate.

  • page views per session;
  • time spent on a site;
  • frequency of site visits;
  • interactions with on-screen elements;
  • bounce rate;
  • conversion rate;
  • abandonment rate.
  • New users (downloads)
  • Time in app
  • Uninstalls
  • Feature usage
  • LTV (Lifetime Customer Value)
  • Retention
  • Recency

I am missing a couple out on that list, but just to give you a flavour for what you could use to measure engagement.

Do you currently measure your users engagement? Anything you think I am missing? Do you think you need to if not? Let me know!